Lightspeed’s 2016 New Card Acquisition Study, based on a nationwide survey of 2,500 consumers who opened a new credit card in the last six months, shows that:

  • Capital One (Quicksilver) and Chase (Amazon, Freedom) continue to lead the industry in new credit card acquisitions.
  • Cash back rewards continue to dominate — 38% cards opened in the last six months have cash back rewards, up from last year.
  • Most of those who opened a new card in the past six months weren’t looking for one and did not shop around or compare more than one card.

Lightspeed completed video interviews with more than 200 cardholders that provide deeper insights — in consumers’ own words — into the events that triggered the decision to apply for a new card.

Here’s a sample of what they had to say:

To obtain a copy of this year’s report, contact: Mark Ridick, 617-912-2805,

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