Our exclusive focus on financial services and long-standing relationships with clients make us an ideal partner for your research needs.
Financial Profiles projects include:
- Product concept testing / name testing
- Product construct evaluation (conjoint studies)
- Impact of negative messaging (Facebook / Twitter complaints)
- Attitudes and preferences among key segments (prospects, revolvers)
- Direct mail creative testing
- Hard to reach populations (low-incidence)
- Pricing and fee alternatives and sensitivity
Kantar is the right choice when your business needs…
- to reach a targeted audience. Beyond typical geographic, demographic, and income attributes, our Financial Services Screener means we can easily reach specific segments of consumers based on company and product relationships.
- results fast. Kantar’s research experts have a direct conduit to both Kantar and Google global panels, so we can tackle high-importance, quick-turn projects — sometimes delivering results in less than a week.
- complex methodology and design. We leverage the best in online research — conjoint, content evaluation and highlighting tools, mail sorters, and realistic online site scenarios — to deliver solid data about consumer preferences.
- financial services expertise. We are wholly focused on supporting the research needs of retail financial services companies. Our team is comprised of doctorate-level researchers and industry veterans.