New Study on ApplePay Launch: Awareness High, But Security Concerns Remain
December 8, 2014
New Study on ApplePay launch: Awareness High, But Security Concerns Remain
Just six weeks after the launch of ApplePay, nearly half of consumers are aware of the new mobile payment service, though less than five percent of customers at leading U.S. banks have started using ApplePay for purchases, a new Lightspeed FSG study shows.
Despite relatively high awareness levels, use of the newly-launched ApplePay still lags behind other alternative payment mechanisms, including PayPal in-store, Google Wallet, and the Starbucks mobile app.
The new Lightspeed FSG study suggests banks and card issuers should focus customer communications and marketing on security features associated with mobile payments.
Read more here.