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GMI scoops two Best Conference Presentation Awards

London, 16th May 2014: Jon Puleston, Vice President of Innovation at GMI, a Lightspeed Research Company, has had his ground-breaking work recognized with two Best Presentation Awards.

Jon’s paper ‘Designing Bonsai Surveys: The small but perfectly formed survey experience to meet the needs of the modern day mobile-based survey’ was awarded Best Presentation at the ESOMAR Asia Pacific conference, held on 11-13 May 2014. Voted for by conference delegates, the award celebrates the most inspiring, effective and professional speaker and his or her ability to deliver an impactful, authoritative and engaging presentation.

Jon’s presentation offered new approaches to mobile surveys, which currently have a low completion rate and therefore pose researchers a challenge as more respondents try to participate via their mobile. The approach is based on two years of exploratory research, and proposes a new philosophy for survey design – ‘Bonsai’.

The second award which was won with All Global, also a Lightspeed Research Company, was The Keith Munro Award for Best Presented Paper at the BHBIA Annual Conference for a paper entitled: ‘In the hunt for the richest treasure trove, will gamification provide a helpful hint?’. Here, Jon working in partnership with All Global and Adelphi Research, compared and contrasted a traditional online survey approach against a more creative survey using gamification mechanics within the Healthcare sector for their client Janssen. The winner of this award was also chosen by conference delegates. The event’s organizers said the presentation “provided a fascinating insight into the ways in which the gamification (or ‘deborification’) of surveys can enhance respondent engagement”.

Jon Puleston Vice President of Innovation at GMI said: “Surveys have to get shorter and more engaging to compete in the market place. These two presentations explored the two issues from a different perspective, but in both the message is clear that whether you are engaging traditional consumers or doctors, the same basic principles apply, that shorter more interesting surveys deliver better data. I’m honoured to have this work recognized by my peers – people I admire and respect in the market research world. I’m looking forward to continuing this work and seeing it influence the way consumer research is carried out in the future.”

David Day, President and Global CEO, Lightspeed Research “I am delighted that pioneering work from Jon Puleston and his team has received such positive feedback from two sides of the world and two different segments of the research industry, and further highlights the growing demand by the industry for shorter and more engaging quality surveys.”

GMI empowers insights. From intelligent sampling to award-winning survey engagement software to sample management and custom reporting, GMI adds value at every stage of the research process. With millions of deeply profiled double opt-in panelists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific, and with real-time respondent sourcing and advanced sample balancing capabilities, GMI offers a wide range of respondent access in a single, trusted partner.

Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, GMI delivers the industry’s most complete and highest-quality online research. GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research.


 

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