Senior Vice President
As Senior Vice President of Lightspeed Financial Services Group, Greg provides strategic insights and competitive analytics to the nation’s largest banks, card issuers, investment firms, and insurance companies. He is the founder of Lightspeed’s innovative tracking panel, which explores consumers’ purchasing behavior and online activities. Incorporating a range of statistical techniques, Greg is known for this extensive experience with myriad types of consumer research: telephone, mail surveys, online and the analysis of non-survey behavioral data.
Prior to joining Lightspeed, Greg was Vice President of Forrester Data at Forrester Research and was previously Survey Director at Princeton Survey Research Associates in Washington, D.C. He holds a Ph.D. from the University of Wisconsin-Madison.