Lightspeed Research Realigns Senior Management Roles

New appointments for Andy Cayton, Global COO, Efrain Ribeiro, Global CRO and Martin Filz, CEO, EMEA


Warren, NJ (January 14, 2013) — Lightspeed Research, the leading provider of technology-enabled online research capabilities for global market research, today announced that three of its senior managers will take on new roles, enabling the global organization to respond to client needs even faster and more efficiently following its integration of GMI.


Andrew Cayton has been appointed to the position of Global Chief Operating Officer. Having joined the company in 2003, he had been Chief Executive Officer of the company’s EMEA region since 2009. Martin Filz, who joined Lightspeed Research in early 2012 as Managing Director EMEA for GMI, will now serve as CEO, EMEA, for the combined company. Efrain Ribeiro, who had served as Global Chief Operating Officer since 2009, becomes Global Chief Research Officer.


All three will continue to report to David Day, Global CEO of Lightspeed Research. Day commented, “I can think of no time in Lightspeed Research’s history that is more exciting than today. Our business is evolving at a rapid pace, and we are focused on innovation and technology that optimise our efficiency and ensure that our offer meets our client evolving research needs. We are fortunate to have some of the finest minds in the industry that understand not only our current business, but more importantly, where we want to be in the future. This new structure strongly positions us to get there.”


In his new role, Cayton will drive the continued improvement of Lightspeed Research’s operational efficiency, overseeing the areas of Global Operations, Business Planning, Global Supply, Process Re-engineering and Procurement. He will also direct the strategic development of global platforms that manage business intelligence, workflow, mobile, panel and sample optimization. Ribeiro, one of the foremost thought leaders in the online panel business, will lead the company’s data quality initiatives, oversee efforts to improve respondent access and engagement and develop and promote best practices in online research. Filz will spearhead the growth of the business in the EMEA region with a particular focus on emerging markets and drive efforts to set new industry standards for client delivery and value.


About GMI

GMI (Global Market Insite, Inc.) empowers insights. From intelligent sampling to award-winning survey engagement software to sample management and custom reporting, GMI adds value at every stage of the research process. With more than 4 million deeply profiled double opt-in panelists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific, and with real-time respondent sourcing and advanced sample balancing capabilities, GMI offers a wide range of respondent access in a single, trusted partner.


Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, GMI delivers the industry’s most complete and highest-quality online research. GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research. For more information, visit and


About Lightspeed Research

Lightspeed Research is the leading provider of technology-enabled solutions and online respondents for global market research. Lightspeed Research digitally accesses and derives insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry’s most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, and observed digital behavior and ad tracking, Lightspeed Research offers the industry’s highest-quality and most complete combination of qualitative and quantitative online research. This is backed by an expert client operations team that provides a range of data collection services, from sample management and survey design to programming and reporting.


Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific. For more information, visit and

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