New Study on ApplePay launch: Awareness High, But Security Concerns Remain

Just six weeks after the launch of ApplePay, nearly half of consumers are aware of the new mobile payment service, though less than five percent of customers at leading U.S. banks have started using ApplePay for purchases, a new Lightspeed FSG study shows.

Despite relatively high awareness levels, use of the newly-launched ApplePay still lags behind other alternative payment mechanisms, including PayPal in-store, Google Wallet, and the Starbucks mobile app.

The new Lightspeed FSG study suggests banks and card issuers should focus customer communications and marketing on security features associated with mobile payments.

Read more here.

Yearly Archives: 2014

New Study on ApplePay Launch: Awareness High, But Security Concerns Remain

New Study on ApplePay launch: Awareness High, But Security Concerns Remain Just six weeks after the launch of ApplePay, nearly half of consumers are aware of the new mobile payment service, though less than five percent of customers at leading U.S. banks have started using ApplePay for purchases, a new Lightspeed FSG study shows. Despite […]

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Comprehensive New Study Focuses on Consumer Reaction to Data Breaches

The Home Depot Data Breach: Lessons from Target Last week’s revelations about a potentially sweeping credit and debit card data beach at The Home Depot raises new questions about the extent to which these events turn consumers away from impacted stores. In fact, Target saw its first quarter sales drop 16% over last year following […]

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GMI Establishes New Global Brand Name as Lightspeed GMI

COMPANY UNVEILS NEW VISUAL IDENTITY LightspeedGMI.com to Feature Refreshed Design and Enhanced Product Content WARREN, NJ (September 04, 2014) — Lightspeed GMI, a globally integrated research organization, today announced its new brand name and unveiled its new logo. The new identity streamlines the company’s diversified portfolio under a single commercial corporate brand, with distinct global […]

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Lightspeed Research Completes Integration of All Global

Warren, NJ (August 22, 2014) — Lightspeed Research, the leading provider of online access panels for global market research, announced the integration of All Global, an international healthcare data specialist company, to its family of brands. This announcement marks the first step in bringing these two market leading organizations in their respective fields together into […]

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GMI scoops two Best Conference Presentation Awards

London, 16th May 2014: Jon Puleston, Vice President of Innovation at GMI, a Lightspeed Research Company, has had his ground-breaking work recognized with two Best Presentation Awards. Jon’s paper ‘Designing Bonsai Surveys: The small but perfectly formed survey experience to meet the needs of the modern day mobile-based survey’ was awarded Best Presentation at the […]

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Lightspeed GMI’s CONTEXT: A New Social Intelligence Market Research Solution

In a digital world where consumers are hyper-connected with media, products, brands, and news, knowing a consumer’s social media interactions helps you better understand their motivations and preferences. To meet this market need, Lightspeed GMI is pleased to announce the launch of Context, a social intelligence solution which allows clients to profile and survey existing […]

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Lightspeed GMI introduces Survey Cycle a Lean Research Service

Lightspeed GMI today announced the launch of a new service called Survey Cycle that leverages GMI’s extensive survey design and project management skills in combination with Google Consumer Surveys automated platform for micro surveys of ten questions or less. Survey Cycle is designed for those customers that find value in micro surveys and quick turn […]

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Lightspeed GMI Launches Honesty Detector to Enhance Survey Quality

Lightspeed GMI announced today the launch of their Honesty Detector Service. Honesty Detector is a completely new way to ensure online sample quality by using a statistical approach to eliminate respondents that are providing less than honest responses. With the launch of Honesty Detector, Lightspeed GMI has added a new dimension to online survey quality […]

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