Custom Research

CUSTOM RESEARCH

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Lightspeed FSG’s exclusive focus on financial services and long-standing relationships with clients make us an ideal partner for your research needs.

Financial Services Group projects include:

  • Product concept testing / name testing
  • Product construct evaluation (conjoint studies)
  • Impact of negative messaging (Facebook / Twitter complaints)
  • Attitudes and preferences among key segments (prospects, revolvers)
  • Direct mail creative testing
  • Hard to reach populations (low-incidence)
  • Pricing and fee alternatives and sensitivity

Lightspeed FSG is the right choice when your business needs…

  • to reach a targeted audience. Beyond typical geographic, demographic, and income attributes, our Financial Services Screener means we can easily reach specific segments of consumers based on company and product relationships.
  • results fast. Lightspeed FSG’s research experts have a direct conduit to both Lightspeed and Google global panels, so we can tackle high-importance, quick-turn projects — sometimes delivering results in less than a week.
  • complex methodology and design. We leverage the best in online research — conjoint, content evaluation and highlighting tools, mail sorters, and realistic online site scenarios — to deliver solid data about consumer preferences.
  • financial services expertise. Lightspeed FSG is wholly focused on supporting the research needs of retail financial services companies. Our team is comprised of doctorate-level researchers and industry veterans.

 

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